No wonder Paula Deen is selling mattresses

I apologize for the 2 Paula posts in a row but how could I pass up the juicy gem? Paula and her sons (unclear why her sons have a show, magazine and are considered celebrity “chefs”) are being sued for $40 million big ones for failing to do promotion for some appearances. This kinda looks like a well you sued me and now I am going to sue you lawsuit. Frivolous and waste of money. It looks like the lawsuit is going to get Alec Baldwin Kim Basinger divorce dirty. Who would have known that Paula had such a dirty mouth? I kinda like her more now. I like a nice older woman that can talk a good game. As long as we don’t hear intimate details about her and Santa (Michael Groover, Paula’s tugboat captain husband). That would be gross.

Paula Deen Sued for $40 Million


by Jennifer Lawinski, Posted Mar 19th 2010 @ 11:30AM (slashfood.com)

Down-home celebrity chef and Food Network star Paula Deen and her sons have been slapped with a $40 million counter suit filed by by Celebrity Chefs Tours LLC, Eater National reported.

The suit is in response to one filed by Deen against the event promoter back in February. That suit alleges that CCT defamed Deen and her sons after they canceled a 10-city tour and the company allegedly talked trash about their reasons, Food Network Addict reported.

In the counter suit CCT filed on March 15, the event promoter says the Deen family failed to promote a string of appearances to which they had previously agreed.

The promoter also took issue with "the language used by Paula Deen on stage" and alleges that "her show is not 'family-friendly' and that audiences at her previous appearances have been disappointed by the fact that Paula Deen rarely cooks during her performance," Eater reported.

The Deens are also accused of turning in promotional videos "loaded with profanity and sexual innuendo" that CCT said they couldn't use to promote the event, Eater reported.

Deen's federal suit against CCT alleges that the event promoter bounced a $150,000 check and sent "bogus" wire transfer instructions, Courthouse News Service reported in February. Deen claims the promoters defamed her and her family by telling the media they backed out of the tour after receiving "full payment in advance."

Paula Deen Enterprises and Deen Brothers Enterprises made a deal with CCT in December, Deen's complaint charges, to have Paul and her sons Bobby and Jamie Deen and her husband Michael Groover participate in 10 events. They were owed a $150,000 deposit, but Deen Enterprises claims the payment was delayed and the check bounced.

"Although the plaintiffs were entitled under Section 7(d) of the Tour Agreement to terminate the Tour Agreement immediately after the $150,000 deposit went unpaid, they continued to work in good faith with CCT on the planning of the events," the complaint states.

When further scheduled payments were missed, Deen and company backed out of the tour, at which time the complaint says CCT began defaming the Deens.

Trust Paula Deen - for the rest of your life

This is just awful. First of all, whoever thought it would be a great idea to make a line of Paula Deen mattress should be fired. No exceptions. End of story. What about Paula Deen says comfy mattress? I could see butter, lard, knives or actually anything to do with cooking. Not mattresses. I have never seen Paula in bed or in her pajamas. What are they going to do for the commercials? Counting Paula’s? I have one word: FAIL

Sadly, there is a site called furniture today and you bet they have the scoop on this brilliant marketing technique.

Serta rolls out Paula Deen mattress line

Will be sold exclusively at Mega Group member stores

Larry Thomas -- Furniture Today, March 11, 2010

HOFFMAN ESTATES, Ill. — Bedding major Serta has partnered with Food Network celebrity chef Paula Deen to develop a mattress line that will be available exclusively to retailers in the Mega Group USA buying group.

The line, which has models retailing for $799 to $1,499 in queen, will be unveiled Friday and Saturday at Mega Group's spring convention in Orlando, Fla.

"This new mattress collection reflects the dedication that both Serta and Paula Deen have to style and comfort for the home," says Bob Sherman, president of Serta. "Together, we have designed mattresses that are extremely comfortable, affordable and that will really appeal to consumers shopping at Mega Group retailers."

Known officially as the Paul Deen Home by Serta collection, the mattresses feature an innerspring system with individually wrapped coils, soy-infused foam cushioning and Serta's KoolComfort memory foam.

The ticking is made from a knit fabric that contains silk, Sherman said.

"You can definitely tell that these mattresses have been inspired by my life in the South and my home in Savannah, Ga.," said Deen. "The collection is all about feeling good, comfortable and getting a good night's sleep in one's home. And just like my food, I send you comfort and love from my home to yours."

Jerry Honea, director of Mega Group, said Deen "is a name that resonates with our consumers, and I believe that these quality products will drive traffic to our retailers."

The partnership with Serta is Deen's third venture in home furnishings. Universal Furniture and its sister company, Craftmaster, rolled out a Paula Deen Home line of case goods and upholstery last year. Deen also has a licensing partnership for area rugs with Kaleen.

Based in Germantown, Tenn., Mega Group has about 1,500 members and 2,300 retail storefronts. Its members sell appliances, furniture, mattresses, consumer electronics and lawn and garden products.

The buying group's other mattress suppliers include Sealy, Simmons, Tempur-Pedic, Symbol and Sleep Trust.